Robert Pattinson is the new face of Dior Homme. And what a handsome sexy face that is in this photo released by the brand.

The House of Dior confirmed the rumors of the partnership and released this statement today: “The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance…We are excited … that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).”

Dior cited Pattinson’s high-profile movie career: “Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga.

“He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.

“In the ultimate tribute to his talent, David Cronenberg chose him to star in his latest picture, Cosmopolis, adapted from the novel by Don de Lillo. A striking role as a golden boy which premiered at the 2012 Cannes Film Festival.”

The rumors of this partnership first hit the Web in March when it was reported that Pattinson had signed a $12 million deal with the brand to include “sexually explicit” ads. Rumors in Hollywood whisper that the campaign for Rob’s ad was ‘steamy’, featuring Rob in bed, surrounded by around barely-clothed women.