NEW YORK, NY – OCTOBER 10: In this photo distributed by Activision Publishing Inc., James Marsden joins kids to visit “SWAPtoberfest” in Times Square Oct. 10, 2013 in celebration of the launch of Skylanders SWAP Force. Activision created a life sized build out of the world of Skylanders in the middle of Times Square. (Photo by Donald Bowers/Getty Images for Activision)