Russell Brand is a genius at marketing. To promote his book, Booky Wook 2, Brand stripped off and posed provocatively with his masterpiece. And a banana.

The comedian posted the naked photograph of himself on Twitter, with only the strategically placed book to cover his manhood.

Booky Wook 2: This Time It’s Personal is Brand’s second autobiography.

Underneath his Twitter photograph, Brand wrote: “Erotic literature?”  Wonder what happened to the book after the photo was taken? Brand later tweeted to a fan: “That copy was destroyed for hygiene reasons.”