Women’s Wear Daily reports that Vanity Fair‘s February issue with The Biebs on its cover is the worst-selling issue for the mag in 12 years!! And if that weren’t bad enough, it is one of the top three worst sellers for the magazine since Graydon Carter took over as editor in chief in 1992.

The February issue, featuring the 17-year old teen heartthrob on the cover, has sold a mere 246,000 copies since its release. 

But mag publicists should take note that a Bieber cover has been bad news for other mags as well: Biebs’ October 2010 Teen Vogue cover, a publication arguably more suited to Bieber’s fan base, sold 121,054 issues, roughly 12 percent below Teen Vogue’s 2010 average. Bieber’s April 2010, People cover sold 961,762 copies, a 25 percent dip below average sales and  the third worst seller for the weekly all of last year.

I am sure this news is sending shock waves in the Bieber PR camp.