The more you know, the more you Kohl’s may be a terrible motto, but Kohl’s can now lay claim to a beautiful celeb pushing her own cute line of clothing at the discount retail chain.

Former The Hills star, Lauren Conrad, is shown in these Kohl’s ads pimping her own line, LC by Lauren Conrad, which will be coming out in the fall.

The new line will be super affordable. Here are some sample prices: Black polka-dot dress ($68), pleated skirts ($50), fur lined boots ($79) and jewelry ($24).