The X Factor Winner: To Get $5 Million Prize AND Super Bowl Commercial

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I recently attended a taping of The X Factor and was quite impressed by the talent which remained on the show at that point – there were 72 hopefuls at that stage.

At today’s Television Critics Association press panel, Simon Cowell discussed key details and dates of the show which is sure to be a hit:

Why was Cheryl Cole replaced after auditions were already held in two cities:
“We felt that she was going to be more comfortable doing the UK show than the American one [and] I thought it would be been good for the show over there.”

What is the grand prize?
$5 million plus a feature in a Pepsi Super Bowl commercial.

Key Show Dates:
Wednesday, Sept. 21 – Season Premiere
Wednesday, Oct. 5 – Contestant Boot Camp Begins
Tuesday, Oct. 25 – : Finalists Revealed
Wednesday, Nov. 2 –  First Live Performance Show
Wednesday, Dec. 21 –  Live Season Finale, Part 1
Thursday, Dec. 22 –  Live Season Finale, Part 2
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