Joico’s Beauty For Hope Campaign partnered with Hollyscoop to shoot a video segment featuring two breast cancer survivors from City of Hope. The taping took place at the Gavert Atelier Salon in Beverly Hills, CA and was sponsored by Fairydrops.

These two amazing survivors spent the day at a beauty event filled with blow-outs by celebrity stylist Mika Fowler alongside stylist Yuki Nakatani and Matthew Burton. They also enjoyed a makeover by Fairydrops make-up, while sipping on Voli Light Vodka Cocktails and getting manicure nail art inspired by the event. he segment will air the last week of October.

Celebrities who joined in on this very special day to aid in Joico’s efforts included Cassie Scerbo, Marisa Zanuck, Joanna Krupa and Lindsay Morgan. Last year alone, they were part of a larger initiative which helped raise 1.2 million dollars.

The two styling products that Joico transformed into their ‘Pink Products’ are the JoiWhip and JoiMist.

About Fairydrops

Inspired by the desire to enhance her eyes both on and off camera, a Japanese TV personality created FAIRYDROPS, a mascara that features a unique wand and luxurious formula that work together to create dramatic, doll-like effects. Now one of Japan’s bestselling mascaras with a beyond-loyal following, FAIRYDROPS’ conditioning ingredients, colorful packaging, and unique, patented wand are now available in the United States, exclusively at Sephora. Whether using this winning formula on or off camera, this dreamy brand will create a lasting impression.

About Joico

Joico, a division of Zotos, Inc., has been dedicated to the Art of Healthy Hair since 1975. All Joico hair care, styling, hair color and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer unparalleled quality and performance.