Next time you take a whiff of any of Christian Dior men’s fragrances, chances are, you will be thinking of Robert Pattinson. Why you ask? Well, E! News reports that the Twilight hunk has now signed a mega-deal to be the new face of Christian Dior. And what a face that is.

Rob likes the brand,” a source tells E! News. Yes, Rob may like the brand. But I bet he may like the paycheck which will be attached to his endorsement of the brand even more: The deal is reported to be worth $12 million for three years.