Katie Holmes who has a gorgeous head of hair is the newest face and co-owner for Alterna Haircare.

She was already the face of Bobby Brown Cosmetics and Ann Taylor as well.

Per WWD, the 34-year-old Dawson’s Creek alum will be featured in Alterna’s campaigns beginning in February.

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” the 34-year-old Dawson’s Creek actress said in a statement. “It’s good for my hair and good for the earth, so I feel good using it.

“When it comes to hair, great style should be sustainable,” Katie explained. “Using the right products means you don’t have to work as hard to look and feel your best.”