SPOTTED: Stacy Keibler, Scott Disick, Audrina Patridge, Lydia Hearst, John Stamos, Rob Dyrdek, Caridee English, Chord Overstreet, Ryan Phillipe, Paris Hilton, Too Short, Kemba Walker, Sky Blu of LMFAO, French Montana, Skylar Grey, Bonnie McKee, Alex Da Kid, Mike Zucker, Asphalt Yacht Club Founder Stevie Williams, Stefan Janoski, Nyjah Huston, Riley Hawk, Justin “Figgy” Figueroa, Derrick Wilson, Ben Nordberg, Blake Carpenter, and more at the launch party for Asphalt Yacht Club’s new skateboarding clothing line.
Inspired by today’s youth and their journey from struggle to success, Asphalt Yacht Club (AYC) is a new skate and lifestyle clothing line which combines skate culture, street style, and contemporary fashion into one.
The brand is represented by Stevie Williams, who is recognized as one of the “30 Most Influential Skaters of All Time,” alongside professional skateboarders Stefan Janoski, Nyjah Huston, and Justin “Figgy” Figueroa. Amateur skaters on the AYC team include Riley Hawk, Derrick Wilson, Ben Nordberg, and Blake Carpenter.
AYC is a creative collaboration that reflects the diversity of its team members, drawing inspiration from the stories of their unique challenges and triumphs, and embracing the innovative spirit of their success.Using their pioneering careers as a template, Asphalt Yacht Club strives to elevate the dialogue of fashion within street culture and beyond.
Asphalt Yacht Club is a brand that not only depicts qualities of the ever-growing street culture, but also incorporates contemporary fashion features, blending skate, street, and fashion-forward attributes to reach a diverse consumer base.
The production is based in Los Angeles with a high standard of fabric, quality, and fit. “In the face of the fashion mainstream, skateboarders are the trendsetters and tastemakers of today’s youth,” stated founder, Stevie Williams. The designs will emphasize comfort and style, both on and off the board. Asphalt Yacht Club will include products such as tees, fleece, cut-and-sew tops, and hats, along with denim and accessories. The collection will be retailing from $30 – $120, and will be available Aug. 15, 2013.
