Earlier this week, James Marsden (Anchorman 2) and Zachary Gordon (Diary of a Wimpy Kid) joined Activision Publishing Inc., to usher in the launch of Skylanders SWAP Force with a fun “SWAPToberfest” event at Times Square where parents and kids experienced a life-sized world of Skylands.

James and Zachary were joined by hundreds of kids and parents to get the first look at the game before it hits store shelves this Sunday, October 13, 2013. During the event, James also awarded the very first Skylanders SWAP Force starter pack to one lucky child.