SPOTTED: Iconic baby and child product designer Wendy Bellissimo, hosting a preview of her new collection for JCPenney in her home.

Friends and family joined the designer in her own backyard on October 2, 2013 where guests mingled and dined while viewing the chic new Fall items, in stores now.

Friends like actress Marika Dominczyk, wife of actor Scott Foley from ABC’s ‘Scandal’, picked out pieces for her one year old son Keller. The guests were buzzing about tomorrow’s premiere and prodded her for any details on the upcoming season she could share. Socialite and co-founder of Tastybaby, Liane Weintraub, also stopped by to support her friend Wendy on her new line.

Wendy Bellissimo for JCPenney includes crib bedding, bath, special occasion apparel, footwear, gifts and accessories at attainable prices such as $16 for shoes and $199 for bedding. In honor of the collection launch, a monetary donation was made to pediatric sarcoma research under the direction of Dr. Federman at UCLA’s Jonsson Comprehensive Cancer Center. To join the social conversation with hashtag #WendyBForJCP.