SPOTTED: Kelly Osbourne, Shay Mitchell, Aimee Song, Bethany Mota, Jeannie Mai, Jessica Lowndes, Jillian Rose Reed, Britny Gatineau, and British band Rixton, alongside many more at BEAUTYCONLA 2014.
Fans went Beatle crazy over Bethany…Jeannie Mai got real… Kelly Osbourne held down the celeb factor while celebrating that her father Ozzy OZbourne is healthy and well…and Shay expanded in the digital world.
Shay Mitchell attends BeautyCon LA presented by ELLE Magazine
BeautyCon is the preeminent global summit for top digital fashion and beauty influencers, and their ever-growing number of fans. This year’s event returned to Los Angeles for its third-annual summit. BeautyCon Los Angeles was held in partnership with ELLE, at the LA Mart, on August 16th from 10am-6pm, marking the second stop for BeautyCon’s 2014 event series.
YouTube sensation, Bethany Mota attends BeautyCon LA presented by ELLE Magazine.
BeautyCon is the place where hundreds of content creators—professional beauty gurus, editors, celebrities, bloggers and YouTube personalities—come together to network, discuss the future of online media, and interact with their fans. More than 6,000 of those fans gathered at the LA Mart to participate in interactive presentations, attend panels, create content, engage with a variety of top brands, shop, play games, and interact with some of the most popular fashion and beauty icons in the digital space.
Special Performance at BeautyCon LA by Bristish band, Rixton
Special Performance at BeautyCon LA by Bristish band, Rixton
Michaela Blaney and Shay Mitchell attend BeautyCon LA and announce their new blog, Amore&Vita and what to expect from these BFF’s.
This daylong experience was geared towards the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group—80% of which is comprised of Millennials—who care deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included; NYX Cosmetics, American Apparel, Uberbliss, Tarte Cosmetics, Salon Perfect, Crown Brushes, Lola V, The Platform, Insta Brand, The Hunt, Covergirl, Luster White, Shea Moisture, Bellami Hair, Cult Gaia, Stila, Too Faced, Mr. Kate, StyleHaul, and Panasonic Beauty to name a few.
Jeannie Mai attends BeautyCon LA presented by ELLE Magazine
Bethany Mota and Kelly Osbourne at BeautyCon LA presented by ELLE Magazine
Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon also introduced the BeautyCon Fashion Fan Club (BFF Club) where guests were able to sign up and receive special promotions, meet & greets, personalized shout outs from their favorite YouTube sensations among other perks.
Michaela Blaney, Shay Mitchell and Aimee Song during their panel at BeautyCon LA presented by ELLE Magazine
Michaela Blaney, Fashion Blogger Aimee Song and Shay Mitchell at BeautyCon LA presented by ELLE Magazine