Lucy Liu’s CBS show Elementary finally returns on Oct. 30. But Lucy has been busy off screen during the show’s hiatus. Mandarin Oriental Hotel Group recently announced that this acclaimed Hollywood actress is their new celebrity Fan for multi-million dollar global advertising campaign “He’s a Fan/She’s a Fan”.
The campaign is designed to raise Mandarin Oriental’s brand awareness globally in print and in digital media, by elegantly connecting Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels. In appreciation of their support, the Group makes a donation to each celebrity’s individual choice of charity. Liu’s fave charities, to which Mandarin Oriental is making a donation, are Unicef, which she has worked with for 10 years, and Ignite, a BAM arts programme for children.
Lucy Liu joins Mandarin Oriental’s 27 existing fans: Morgan Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Dame Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Hélène Grimaud and Sa Ding Ding.