Jennie Garth looked chic as she got primped by a Priv stylist at the Colgate Optic White Beauty Bar sponsored by Naturade and Rowenta at the Selma House on Friday in LA.

Christina Milian and Adrienne Bailon were all smiles as they attended the Colgate Optic White Beauty Bar sponsored by Rowenta and Priv at the Selma House in LA on Saturday.

Jennie Garth styled her own hair with Rowenta products at the Colgate Optic White Beauty Bar sponsored by Rove at the Selma House in LA on Friday.

Cheryl Burke was all smiles as she attended the Colgate Optic White Beauty Bar sponsored by Rowenta and Priv at the Selma House on Friday in LA.

Cheryl Burke showed her love for Rove at the Colgate Optic White Beauty Bar sponsored by Rowenta and Priv at the Selma House in LA on Friday.

Audrina Patridge looked adorable playing dress up at the Colgate Optic White Beauty Bar sponsored by Rowenta and Priv at the Selma House on Friday.

Audrina Patridge got glammed by a Priv stylist at the Colgate Optic White Beauty Bar sponsored by Rowenta and Rove at the Selma House in LA on Friday.

Jax Taylor and Scheana Marie showed off their fun side at the Colgate Optic White Beauty Bar sponsored by Naturade and Rove at the Selma House on Friday in LA.

Aviva Drescher was all smiles as she learned more about Naturade products at the Colgate Optic White Beauty Bar sponsored by Rowenta and Priv at the Selma House on Friday in LA.

Karrueche Tran couldn’t contain her smile as she got her hair done with Rowenta products by Priv stylists at the Colgate Optic White Beauty Bar in LA at the Selma House on Friday.

Roxy Sowlaty looked adorable in a red dress at the Colgate Optic White Beauty Bar sponsored by Rove and Naturade at the Selma House in LA on Friday.

Chelsea Kane was all smiles as she attended the Colgate Optic White Beauty Bar at the Selma House in LA on Saturday.

Former DWTS pals Chelsea Kane and Karina Smirnoff caught up at the Colgate Optic White Beauty Bar at the Selma House in LA over the weekend.

Gilles Marini showed off his dapper smile as he attended the Colgate Optic White Beauty Bar sponsored by Rowenta and Priv at the Selma House on Saturday.

Gilles Marini showed off his pearly whites at the Colgate Optic White Beauty Bar powered by Rove and Tuleste as he stopped by the Naturade station at the Selma House on Saturday.

Christina Milian grinned from ear to ear as she got her hair styled by Rowenta’s celebrity stylist Josue Perez at the Colgate Optic White Beauty Bar sponsored by Naturade at the Selma House in LA on Saturday.

Karina Smirnoff struck a pose at the Colgate Optic White Beauty Bar sponsored by Priv and Rowenta at the Selma House on Saturday in LA.

Karina Smirnoff got her makeup done by a Priv stylist at the Colgate Optic White Beauty Bar sponsored by Rove and Naturade at the Selma House in LA on Saturday.

Karina Smirnoff looked gorgeous in teal as she got her hair touched up with Rowenta products by a Priv stylist at the Colgate Optic White Beauty Bar at the Selma House in LA on Saturday.

Ross Matthews showed off his fun side as he attended the Colgate Optic White Beauty Bar sponsored by Priv and Rowenta at the Selma House on Saturday in LA.