SPOTTED: Dancing with the Stars’ Peta Murgatroyd Thursday night at The District by Hannah An, joining Joico’s Celebrity Hairstylist Spokesperson, Paul Norton, for the launch of Joico’s new product, Hair Shake.

Senior VP of Joico, Sara Jones and Peta Murgatroyd catch up at Joico’s Hair Shake launch event in Los Angeles

Peta performed the Hair Shake dance for guests and urged them to enter Joico’s social media contest.

What is Hair Shake you ask? It is Joico’s groundbreaking new texturizer!

But this is not just any texturizer – you’ll know this is like nothing you’ve seen or felt before the second you shake the bottle: That’s when the magical stainless steel ball inside starts turning Joico’s extraordinary new liquid-to-powder texturizer into a micro-fine mist that amplifies hair with a mega-volume, making your hair come to life, like never before, right before your eyes!

Hair Shake creates an unbelievable volume that’s a plush finish you can touch as well as see. Spray it – texturize, layer it – volumize, play with it – dramatize with every shake! …Plus get a dose of damage protection in every shot.

Hair shake is an invisible, light weight, liquid to powder hybrid spray that instantly adds volume, texture and plush thickness to all hair types. This Multi-tasking “finishing texturizer” goes on DRY hair after the blow-dry, heat set or foundational styling to infuse it with plush texture that transforms your ordinary finish into an enviable, sumptuous, long-lasting style.

How does Hair Shake work you ask? Hair Shake’s innovative formula is unlike any other “powder styler” on the market. Those hairstyling products can be messy, hard to control and leave residue on the hair. Hair Shake’s “powder base” is actually a groundbreaking, virtually invisible combination of:

Malitol – a sugar substitute that blocks humidity

Bentonite Clay – for oil absorption, texture and grip

Cosmetic Grade Silica – for absorption and density

Magnesium Silicate – an odorless powder, for absorption and density

Peta Murgatroyd attends Joico’s Hair Shake Launch event in Los Angeles

Joico’s Celebrity Hairstylist, Paul Norton showing guests how to apply Joico’s Hair Shake