Jennifer Love Hewitt is the new face…and belly…of Palmer’s Pregnancy Range! The actress was recently cast by Palmer’s Cocoa Butter Formula as the star of their latest pregnancy ad campaign. In a photo shoot for the campaign, Jennifer confidently showed off her pregnant belly for the brand as the face of its stretch mark products.

Actress Jennifer Love Hewitt, whose second child is due this summer, chats with director Alan Cresto between takes of her advertising shoot for Palmer’s Cocoa Butter Formula Stretch Mark products on Wed. May 20, 2015, in Los Angeles.

The ad campaign will celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child. The ads will roll out in Fall 2015 in print, television and radio and will feature products including Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil.

Actress Jennifer Love Hewitt, whose second child is due this summer, has fun on the set of her advertising shoot for Palmer’s Cocoa Butter Formula Stretch Mark products on Wed. May 20, 2015, in Los Angeles.

“After the success I had using Palmer’s through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers,” said Hewitt. “These are products that I believe in and actually use – they help moms to embrace the natura