The Music Lounge, produced by BMF Media, was the place to be seen if you were attending Coachella this past weekend. VIP and celebrity guests which included Kellan Lutz, Kat Graham, Joe Jonas, Karrueche Tran and Amber Rose, witnessed the unveiling of #WHHSH Beer, an exclusive Las Vegas product. VIP guests also enjoyed highly curated Las Vegas experiences coming to Palm Springs for this weekend only, featuring VIP performances and surprise celebrity appearances.

Kellan Lutz dominated in ping pong at The Music Lounge, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn.

The energy and excitement of Las Vegas came to life in Palm Springs with a larger-than-life bash on Saturday afternoon at the iconic Ingleside Inn. Revelers experienced delicious culinary offerings and curated #WHHSH beer cocktails created by ARIA Resort & Casino’s acclaimed mixologist, luxe beauty and spa services from The Spa at The LINQ and Green Valley Ranch, Resort, Casino & Spa, exclusive DJ performances by The Palm Ditch Fridays resident DJ Mark Stylz, live art by Zappos resident artist and much more.

Amber Rose stunned in a black and white two-piece showing off her toned abs at The Music Lounge presented by Las Vegas at the Ingleside Inn on Saturday afternoon, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched.

The black-labeled brew is called #WHHSH, a social-media geared acronym for the famous tagline introduced late last year by the Las Vegas Convention and Visitors Authority. The visitors authority has been increasing its emphasis on digital and event marketing, as well as virtual reality – A new app called “Vegas VR” was present at The Music Lounge and took viewers through virtual experiences like a gondola ride at The Venetian or a helicopter ride over the Vegas Strip.

Amber Rose and G-Eazy were twinning in matchy-matchy black and white attire at The Music Lounge presented Las Vegas, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn.

Celebrities and influencers also enjoyed signature coffee cocktails provided by High Brew Coffee and water courtesy of Essentia. Diadora had a dedicated gifting area for VIPS in the Style Cabana alongside Related Garments, who is known for being the world’s first matching socks and underwear company. Flower Children Only created custom-made flowers for guests in attendance while partygoers also had the luxury of getting their hair styled courtesy of Batiste’s Dry Shampoo. SPLAT Hair offered temporary hair coloring services using their “SPLAT Chalk.” V-MODA had a headphone display and showcased their collection of luxury headphones. Absolut provided specialty sips to keep the party going while attendees swayed to the beats of the live music being played.

DNCE kept it casually cool at The Music Lounge, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn.

Here are some more fun tidbits from the two-day extravaganza:

• Joe Jonas talking about festival attire and how he loves a classic suit even in hot weather at The Music Lounge where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn. He also mentioned that he had to stop the festival-goer, give him “props”, and shook his hand.

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  DNCE and Kat Graham showed each other love during DNCE’s exclusive DJ set at The Music Lounge, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn.

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  Kat Graham and Joe Jonas caught up backstage at The Music Lounge, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn.

• Kat Graham congratulating Joe Jonas and his band DNCE on all of their success by toasting with “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH), where the product was launched at the Ingleside Inn.
• Karrueche Tran sporting festival attire at the Ingleside Inn where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched.
• Strangers You Know playing life-size beer pong while sipping on “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH), where the product was launched at the Ingleside Inn.

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  Kellan Lutz showed off his toned physique and Indiana Jones-inspired outfit at The Music Lounge presented by Las Vegas, where the exclusive “WHAT HAPPENS HERE, STAYS HERE” BEER (#WHHSH) was launched at the Ingleside Inn.