To celebrate the launch of the fragrance Sì Le Parfum and the Sì Women’s Circle, an exclusive cocktail party was held earlier this week at Florence Hall in London, in the presence of Academy Award ® winning actress Cate Blanchett, the face of the fragrance, and Roberta Armani. Cate wore a powder pink Giorgio Armani sleeveless dress for the cocktail party and Giorgio Amani New Normal grey suit for the press presentation earlier on in the day.

Roberta Armani wore a Giorgio Armani black jacket with blue details, silk trousers and embroidered top for the cocktail party.

During the afternoon, press from all over the world discovered the new feminine fragrance Sì Le Parfum, set to launch in most countries this September.

Giorgio Armani says: ‘Sì is my tribute to modern femininity – an irresistible combination of grace, strength and independence of spirit.’