Coco Rocha and daughter Ioni stopped by to support the newly-launched eco-friendly children’s brand, art & eden. The mom and daughter duo came out for a day of family fun, creating art & crafts and checking out the new eco-friendly children’s clothes for girls and boys.

Rocha, a fashion-industry insider, is also an advocate for clothing that is better for the earth and better for her daughter Ioni. The model said, “art & eden is for our young generation. If this is good for our earth, good for the fashion industry, and the fact that it is adorable and affordable, we did it!”

Guests at the event created their own art & eden themed crafts with supplies provided by Michael’s, and treated themselves to Care Bears cupcakes baked by Sprinkles. The adults in attendance enjoyed hand-crafted cocktails from Blue Ice Vodka. In addition to Coco and her daughter, TV personality Aviva Drescher also attended with her daughter and friends.

About art & eden

art & eden is a sustainable children’s fashion line for boys and girls that uses only organic materials and is ethically made with fair trade practices. It’s a collection that celebrates artists that design the clothes and challenges the traditional system of clothing production and design.

art & eden also has a give-back portion to their business model, with an impact initiative called “clothes for a cure”. The initiative supports a nutrition optimization program in Central America. Vital medication and nutrients are delivered to children in need to help them meet their full potential, funded from a portion of art & eden’s sales.