Ashley Greene was the keynote speaker at this weekend’s SIMPLY LA, Powered by NYLON fashion and beauty conference which was held at The Grove in Los Angeles. The all-day rooftop event featured panels, breakout sessions, and lots of shopping for fashion and beauty treatments from sponsors including Wen By Chaz Dean, ShoeDazzle, JustFab, Planet Blue, Kate Somerville, Prey Swim, The Bouqs, Lily and Jasper, and more. Delicious refreshments were served all day by Coolhaus, Sunday Cats, Thoughtfully Co., Electric Sky Wine, and Lemonade, among others.
LOS ANGELES, CA – JULY 15: TV personality Audrina Patridge features pieces from her line Prey Swim during SIMPLY Los Angeles Fashion + Beauty Conference Powered By NYLON at The Grove on July 15, 2017 in Los Angeles, California.
Besides Greene, other talent in attendance who spoke on the featured panels and inspired attendees with their industry knowhow and experiences included Prey Swim designer Audrina Patridge, Logan Browning, Nastia Liukin, Vanessa Simmons, Becca Tilley, Monique Coleman, as well as SIMPLY founder Sarah Boyd and NYLON Global Editor in Chief Gabrielle Korn.
LOS ANGELES, CA – JULY 15: Becca Tilley attends SIMPLY Los Angeles Fashion + Beauty Conference Powered By NYLON at The Grove on July 15, 2017 in Los Angeles, California.
The event drew other celebrities as well including Brandi Cyrus, Nikki Leigh, Christi and Chloe Lucasiak (Dance Moms), and many others along with top fashion and beauty bloggers such as Sazan Hendrix, Daniel Musto, Sydne Summer, Jasmine Star, Gina Ybarra, Jonathan Colombini, to name a few.
LOS ANGELES, CA – JULY 15: Chaz Dean attends SIMPLY Los Angeles Fashion + Beauty Conference Powered By NYLON at The Grove on July 15, 2017 in Los Angeles, California.
The conference kicked off the evening before, with an intimate dinner at IVORY on Sunset restaurant, hosted by Simply founder Sarah Boyd and Wen By Chaz Dean. Guests such as Brandi Cyrus, Becca Tilley, Michael Costello, Chantel Jeffries, Daniel Musto, and Marta Pozzan, enjoyed delicious cuisine and conversation while overlooking the city of Los Angeles.
LOS ANGELES, CA – JULY 15: SIMPLY Los Angeles Fashion + Beauty Conference Powered By NYLON at The Grove on July 15, 2017 in Los Angeles, California.