Last night, alice + olivia x FriendsWithYou Launch Party was held in Hollywood California, drawing celebrities such as Paris Jackson, Caitlyn Jenner, Anne Winters, Caroline D’Amore, and Taryn Manning. Stacey Bendet and FriendsWithYou’s Samuel Borkson and Arturo Sandoval III celebrated the debut of a limited-edition collaboration collection at this immersive event in LA.
To mark the launch of the 20-piece collection, creatives from across the film, art, and fashion communities joined together in LA where guests danced to the tunes of DJ and sister duo SIMIHAZE, as well Ana Calderone while they enjoyed custom cloud cocktails by Beefeater Gin.

The immersive event featured a custom bounce house created by FriendsWithYou, the positive-thinking art duo who has worked closely with Pharrell, exhibited at Art Basel, N.Y.C.’s High Line, Design Exchange, and Albright-Knox, and are even creating an animated children’s show for Netflix—all with the philosophy of spreading the message of “magic, love, and friendship.”

Caroline D’Amore, founder of Pizza Girl, the daughter of legendary Pizza restaurateur Joe D’Amore, served up custom Heart shaped pizza to guests.

alice + olivia also launched its Kindness campaign with a black T-shirt with bold white messaging that says “Kindness Is For Everyone” in partnership with Ditch The Label. Ditch The Label is dedicated to promoting equality and provides support to young people who have been negatively affected by bullying and prejudice. Their award-winning work spans across the UK, USA and Mexico; empowering people aged 12–25 to overcome bullying. A portion of the proceeds will go to Ditch The Label.