Actress, activist, model Hunter Schafer has signed as SHISEIDO Makeup’s Global Brand Ambassador. SHISEIDO believes that beauty comes alive when inner and outer beauty are in dynamic harmony. Nobody embodies this concept better than actress and artist Hunter Schafer. Known for her debut on HBO’s Euphoria, this multifaceted Generation Z inspires, ignites change, and transcends boundaries by celebrating individuality on and off the screen.

As SHISEIDO Makeup’s newest Global Brand Ambassador, Schafer will make her first appearance in her first brand campaign beginning in 2021!

“When I look at SHISEIDO,” says Schafer, “I see a level of artistic energy that is really unique. As someone who likes to be artistic with makeup, that was something that instantly attracted me to the brand. SHISEIDO is about more than trying to look pretty or appeal to a specific standard of beauty. SHISEIDO is parallel to art.”